How do we identify the original marketing attribution channel that first brought a user to our platform?
first(col).over(windowSpec) returns the earliest value in an ordered window partition.
First-touch marketing attribution, initial landing page identification, and cohort origin tracking.
from pyspark.sql.window import Window
from pyspark.sql.functions import col, first
window_spec = Window.partitionBy("user_id").orderBy("event_timestamp")
df = df.withColumn("first_event", first(col("event_type")).over(window_spec))Practice typing production-grade PySpark code for First Event Value in Window with first().