How can we merge customer profile dimensions, order history aggregates, and support ticket counts into a single unified 360 view?
Joining aggregated behavioral fact tables with master dimension records produces a comprehensive analytical profile.
Enterprise Customer 360 analytics enabling marketing personalization and customer success interventions.
df_cust_orders = df_orders.groupBy("customer_id").agg(sum("amount").alias("lifetime_spend"), count("order_id").alias("order_count"), max("order_date").alias("last_order_date"))
df_c360 = df_customers.join(df_cust_orders, "customer_id", "left")Practice typing production-grade PySpark code for Scenario: Customer 360 Aggregation Pipeline.