Skip to main content
PYSPARK โ€ข LESSON 281

Scenario: Customer 360 Aggregation Pipeline

How can we merge customer profile dimensions, order history aggregates, and support ticket counts into a single unified 360 view?

Productionโฑ 3 Minutesโญ 800 XP
๐Ÿค” THE QUESTION

How can we merge customer profile dimensions, order history aggregates, and support ticket counts into a single unified 360 view?

๐Ÿ’ก WHAT IS IT?

Joining aggregated behavioral fact tables with master dimension records produces a comprehensive analytical profile.

๐ŸŽฏ WHAT IS IT USED FOR?

Enterprise Customer 360 analytics enabling marketing personalization and customer success interventions.

๐Ÿ’ป EXAMPLE
df_cust_orders = df_orders.groupBy("customer_id").agg(sum("amount").alias("lifetime_spend"), count("order_id").alias("order_count"), max("order_date").alias("last_order_date"))
df_c360 = df_customers.join(df_cust_orders, "customer_id", "left")

๐ŸŽฏ Mission Objectives

Practice typing production-grade PySpark code for Scenario: Customer 360 Aggregation Pipeline.

  • โœ“ Customer 360 architecture
  • โœ“ Multi-fact aggregation merging
  • โœ“ Unified analytical profile