How can we merge disparate customer records across Salesforce, Stripe, and Zendesk to create a single Golden Record?
Using coalesce() across prioritized source columns merges attributes to construct the most complete entity record.
Master Data Management (MDM) platforms resolving fragmented customer profiles into canonical entities.
df_golden = df_merged.withColumn("canonical_name", coalesce(col("salesforce_name"), col("stripe_name"), col("zendesk_name"))).withColumn("canonical_email", coalesce(col("stripe_email"), col("salesforce_email"), col("zendesk_email")))Practice typing production-grade PySpark code for Scenario: Enterprise Master Data Golden Record Creation.