How can we deduplicate records by keeping only the most recently created entry?
Ranking partitions by created_at DESC with ROW_NUMBER() and filtering for rn = 1 removes older duplicates.
Golden customer records, warehouse deduplication staging, event stream cleanup.
SELECT *
FROM (
SELECT
*,
ROW_NUMBER() OVER (
PARTITION BY email
ORDER BY created_at DESC
) AS rn
FROM customers
) deduplicated
WHERE rn = 1;Practice typing production-grade SQL code for Duplicate Removal Pattern.